JUST1: The Art of Racing
Just over a decade has passed since former Motocross racer and MX World Championship teamʼs Owner/Manager Tony Amoriello had a vision for a unique helmet that could address inadequacies that he believed were still, after decades of technological advancements, going unmet in the motorcycle helmet industry.
1980 Starting motocross activity as a rider
1994 Starting MX World Championship experience as a Team Owner/Manager
2011 EICMA JUST1ʼs official launch
Tony Amoriello sets out with the not-so-modest goal of creating the best off road helmet in the world and in 2011, after one year of hard work, the first JUST1 Helmets was created.
Having been a pro racer and then worked with a lor fo pro-riders during his managerial career, Tony Amoriello had years of feedbacks and personal experience to draw from when designing his ideal lid. The result was the J12 helmet, which presented at the EICMA 2011 but officially debuted for the first time at INTERMOT trade show 2012 and did an immediate impression on the market with its refined appearance and design.
Having been a pro racer and then worked with a lor fo pro-riders during his managerial career, Tony Amoriello had years of feedbacks and personal experience to draw from when designing his ideal lid. The result was the J12 helmet, which presented at the EICMA 2011 but officially debuted for the first time at INTERMOT trade show 2012 and did an immediate impression on the market with its refined appearance and design.
2012 Alessandro Lupino International of Italy Champion
Still in 2012, JUST1 made its debut into the MXGP class with the Spanish Jonathan Barragan and in MX2 with Alessandro Lupino with the revolutionary J12 helmet which Immediately redefined trends in terms of protection, design and style.
The demand from the market was immediately high and Tony Amoriello in beginning of 2013 went in Asia to find a supplier able to produce all these helmets in reasonable time and keeping the same quality standard.
2013 H&H Group Shanghai headquarter
2016 Tim Gajser MXGP World Champion
Both parties immediately recognized that together could be possible to create something extraordinary and late in October 2013 they join together in a new company to face the challenge to win the international markets strt working with distributors world wide, and GP races, with several world titles won MX3 2013 with Klemen Gercar, E2 2014 with alex Salvini, MX2 2015- MXGP 2016 both with Tim Gajser, WMX 2019 and 2020 with Courteny Duncan and MotoE 2020 and 2021 with Jordi Torres just to list some. Important deal with Kawasaki Racing Team was signed for MXGP with rider Romain Febvre who finished 2nd in 2023 standings and this year fighting for the title, while for WSBK with the rider Axel Bassani.
2023 Romain Febvre MXGP 2nd MXGP world Championship
After a decade of global sales/racing achievement, JUST1 has created the successor of the revolutionary J12, a brand new top-of-the-line helmet, the J22. J22 is the result of years of continuous research and development, its patented and exclusive new technical features that help to ensure even higher levels of safety and comfort and it looks great as well, mixing European and American tastes into something new, stylish and unique.
2024 Axel Bassani WSBK Kawasaki factory
The experience and success achieved since 2012 has been an essen-tial factor in expanding the companyʼs product line beyond only helmets and into the go to brand for complete head to toe pro-
tection for off-road users as well as creating the new on-road line starting from the J-GPR available in Carbon fibers and fiberglass.
Along with JUST1 gear and JUST1 optics division introducing the cutting-edge NERVE Goggle, alongside the ever-popular IRIS and VITRO goggles.
JUST1 launched the new and innovative MX Boots J-BXR.
Along with JUST1 gear and JUST1 optics division introducing the cutting-edge NERVE Goggle, alongside the ever-popular IRIS and VITRO goggles.
JUST1 launched the new and innovative MX Boots J-BXR.
Cycling Divison
A new line of products dedicate to the cycling world, on-road and mtb, has just born, so
the Revolution continues…
the Revolution continues…