In many sports it is common to have familiar faces and brands throughout the years and at the professional level of world motocross racing the same can be said, from former riders now team managers to well established corporations. One of the newest brands in the paddock and on the track is JUST1 Racing, breaking traditions with innovative and high-quality products.
Just1 is a helmet manufacturer based in Pistoia, Italy, but with a worldwide presence after only a few years on the market. The relatively new brand was launched in 2011 by Tony Amoriello and since has been molding the future of helmet design. Amoriello started the company with the goal of not just making helmets but making a better version of any of the helmets on the market.
With a background in the industry and an avid off-road enthusiast Amoriello has spent countless hours working with some of the best riders in MXGP and the world of motorcycling. The company already has several world titles to its name throughout various disciplines including both the 2016 MXGP and 2015 MX2 FIM Motocross World title with Tim Gajser and the 2013 MX3 title with Klemen Gercar.
Working to understand the demands of the rider and crafting products along the way to meet such demands is of the upmost importance to JUST1 as Amoriello describes, “In the past I was working for a Motorcycle manufacturer and I was responsible for the teams and sponsored riders. The riders often complained to me about their helmets, sometimes it was the fitting, sometimes the weight, or the ventilation system or the view. I decided to start this new project by myself, trying to make a helmet that can combine all of the features that the riders had been asking for. Nowadays my riders are very happy with the product.”
The brand was born to be an Italian made and designed product but was limited by manufacturing resources which lead to a joint partnership with H&H Sports Protection Group. The union allowed JUST1 to face a big market demand, create more new helmets with the highest levels of manufacturing technology allowing nearly and design to make into reality.
HHCS Design, pulsing heart of the Italian structure since 2011, takes life from the need to develop a totally italian style and technology applied to sports protections.
Every member of the team has a vocational training recognized on an European level and specific knowledge in: Automotive/Industrial Design, Telecommunication and Marketing
To offer our best result we care for each detail: the Style Center keeps pace with the times, supported by the most updated softwares.
Our projects are created from a sketch,which becomes an illustration, than a 3d model and nally a photorealistic render.
One of the characteristics of our HHCS Design Style Center is the ability to entirely follow an OEM project, refreshing the image of an existing product or simply following orders to create a new idea. All this offered after an accurate study of the newest trends, of the targets and the markets, without forgettig the production, in order to fully satisfy every customer's taste and needs.